CVI elements for transfer
Comprehensive graphic image
What do the SAŠA fair transition logo and slogan mean?
The just transition of the Savinjska-Šaleška region is a story of all residents, local communities, companies, trade unions, associations, and public institutions in this area. By using a uniform logo and slogan, we want to further emphasise this connection. We developed it together with experts from OPA!celica.
Symbol – synergy of intertwining
The symbol for the JUST TRANSITION OF THE SAŠA REGION is based on the concept of intertwined "fingers," symbolizing cooperation and trust in diversity.
The colors represent the transition from the old to the new. The shape indicates a direction that is neither linear nor simple, illustrating through the layering of "lines/steps/stairs" the complex but persistent process of transition from the bottom up.
The visual elements of the logo convey rich symbolic meanings. The handshake expresses equality in diversity, while the intertwining of the "fingers" symbolizes the convergence of views, mutual support, and cooperation in achieving common goals. The different lengths of the "fingers" create the image of staggered steps, symbolizing nonlinear but persistent progress and growth.
Slogan – herald of change
The slogan for the just transition, “A New Direction Forward,” is based on guidelines outlined in a joint creative process with stakeholders. The just transition is an inclusive social process that encourages openness to change and improvement, enables optimistic planning for the future, and creates realistic expectations and achievable goals for sustainable growth based on solidarity. A new direction, a vision for the future, and a drive for development are key elements of the just transition.
Colors – the freshness of rebirth
The main color palette of the comprehensive graphic image consists of three basic colors: black, blue, and green. They symbolize the transition from darkness to light, representing energy, growth, optimism, and positive progress. Blue often symbolizes the sky and water, while green symbolizes nature, growth, and harmony, representing the connection between the elements of the earth and the harmonious relationship between humans and nature.
Black represents the current state of the region, which is dominated by heavy industry. The transition through blue indicates a transitional period that encompasses wisdom and thoughtfulness, while green represents the final rebirth, full of freshness and growth. The sequence of colors and the direction of their transition indicate intertwining, process synergies, reliability, and growth. The elements of the comprehensive graphic image are available for download to all stakeholders.